COURSE OBJECTIVES:
The course will enable the students to-
COURSE OUTCOMES:
Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
|
Course Code |
Course Title |
|||
VAA(G) 121 |
Advertising and Marketing - I (Theory)
|
The Students Will - CO1: Analyze the significance of marketing for creating an effective strategy to meet the organizational goals CO2: Identify and categorize the factors influencing the consumer behavior to create a content for the advertisement to attract the consumers CO3: Classify types of advertising to plan an appropriate advertising strategy for spreading information among the target group CO4: Identify and categorize the ways in which market can be segmented to prepare and place the advertisement in appropriate media to reach the right target at right time and right place |
Approach In Teaching: Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points Of View
Learning Activities for The Students: Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation |
Class Test, Semester End Examinations, Quiz, Solving Problems In Tutorials, Assignments, Presentation, Individual And Group Projects |
To study the various kinds of advertising depending upon –
Suggested Text Books/Suggested Reference Books:
E-Resources:
Reference Journals: