This course will enable the students to-
COURSE OUTCOMES:
Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
|||
VAA(G) 121 |
Advertising and Marketing - I (Theory)
|
The Students Will Be Able To- CO1: Classify and differentiate types of advertising and advertising media
CO2: Categorise and evaluate the market
CO3: Explain marketing and then classify and categorise philosophies and core concepts of marketing
CO4: Summarize the factors affecting consumer behaviour
CO5: Assess how to position a product effectively in the market |
Approach In Teaching:
Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points Of View
Learning Activities For The Students:
Self Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation |
Class Test, Semester End Examinations, Quiz, Solving Problems In Tutorials, Assignments, Presentation, Individual And Group Projects |
To study the various kinds of advertising depending upon –
▪ Above the line media
▪ Below the line media
Product Positioning
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