This course will enable the students to-
COURSE OUTCOMES:
Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
|
Paper Code |
Paper Title |
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VAA(I) 421 |
Advertising and Marketing - IV (Theory)
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The Students Will Be Able To- CO92: Describe, analyze and assess the relevant advertising theories, practice, legal issues, ethical challenges, faith, and diversity in the fields of advertising
CO93: Defend the strategy and execution of an advertisement for a client
CO94: Classify types of product in accordance with its usage by target market
CO95: Employ research methodologies as it pertains to the package design process, meaning, and user experience
CO96: Use and evaluate best practices and tools to design and develop dynamic, rich-media content
CO97: Design a complex media project using best practice design & principles and apply conceptual and theoretical frameworks
CO98: Apply a range of techniques to write copy for various medias of advertising in a clear, creative and engaging way
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Approach In Teaching:
Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points Of View
Learning Activities For The Students:
Self Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation |
Class Test, Semester End Examinations, Quiz, Solving Problems In Tutorials, Assignments, Presentation, Individual And Group Projects |
1. Govt. regulation in India
2. Self regulation in India (Code of conduct of the ASCI)
3. Advertising Agencies of India Code of Standards (Rules of Advertising Ethics)
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