The course will enable the students to Adapt the advertising environment, critically analyzing the role of advertising in brand promotion and its economic effects, and explain the evolution of advertising over time. Students will also learn to distinguish various promotional tools and apply the appropriate ones to achieve organizational goals.
Definition of advertising & its characteristics
Advertising as a part of marketing
Direct & Indirect Advertising
Advertising & Publicity
The social & ethical aspects of advertising
Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living
Introduction to the art of Calligraphy and Typography
Principles of typography
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