The course will enable the students to Assess the social impact of advertising on society, list the evolution of communication and writing techniques, evaluate the importance of typography in design, appraise designs based on elements and principles, and understand the characteristics of rural markets.
Campaign Planning and its objectives
The value of Planning, Designing and Layout: Pre layout planning
Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout
Media of Visual Communication
Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques
A brief of advertising agency
Suggested Readings:
E-Resources: