Advertising Art & Ideas II (Theory)

Paper Code: 
VAA 331
Objective: 

Campaign Planning and its objectives.
The value of Planning, Designing and Layout :Prelayout planning.
Layout procedure : Thumbnail sketches, Rough layout, Comprehensive layout.
Media of Visual Communication.
Printing Processes : Relief, Intaglio, planography, silkscreen and other modern printing techniques.
A brief of advertising agency.
 

References: 

Advertising Art & Ideas By G. M. Rege
The Advertising Hand Book By Dell Dennison
 

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