Coming soon
Advertising Art & Ideas II (Theory)
Paper Code:
VAA 331
Unit I:
Campaign Planning and its objectives
Unit II:
Campaign Planning and its objectives
Unit III:
Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout
Media of Visual Communication
Unit IV:
Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques
Unit V:
A brief of advertising agency
References:
Books recommended:
Advertising Art & Ideas by G. M. Rege
The Advertising Hand Book by Dell Dennison
Academic Year:
