Advertising Art & Ideas II (Theory)

Paper Code: 
VAA 331
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 

Campaign Planning and its objectives

6.00
Unit II: 

The value of Planning, Designing and Layout: Pre layout planning

6.00
Unit III: 

Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout

Media of Visual Communication

6.00
Unit IV: 

Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques

6.00
Unit V: 

A brief of advertising agency

References: 

BOOKS RECOMMENDED

  • Jaishri Jethwaney, Shruti Jain, Advertising Management, Oxford University Press
  • Frank Jefkins revised by Daniel Yadin, Advertising, Pearson, Fourth Edition
  • S. A. Chunawalla, K. J. Kumar, K. C. Sethia, Advertising Theory & Practice, Himalaya Publishing House
  • S. A. Chunawalla, K. C. Sethia, Foundation of Advertising-Theory & Practices, Himalaya Publishing House, Ninth Edition
  • Sangeeta Sharma, Raghuvir Singh, Advertising Planning and Implementation, PHI Learning Private limited, Fifth Edition
Academic Year: 
2020-2021
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