Advertising Art & Ideas II (Theory)

Paper Code: 
VAA 331
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to-

  1. Analyse various factors to create an appropriate advertising campaign
  2. Explain the layout procedure
  3. Demonstrate an understanding of how an advertising agency operates
  4. Recall the printing process before preparing a design for commercial purpose
  5. Assess and use the cost effective printing process for reproduction
6.00
Unit I: 

Campaign Planning and its objectives

 
6.00
Unit II: 

The value of Planning, Designing and Layout: Pre layout planning

6.00
Unit III: 

Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout

Media of Visual Communication

 
6.00
Unit IV: 

Printing Processes: Relief, Intaglio, planography, silkscreen and other modern printing techniques

 
6.00
Unit V: 

A brief of advertising agency

 

References: 

BOOKS RECOMMENDED: 

  • Advertising Art & Ideas by G. M. Rege
  • The Advertising Hand Book by Dell Dennison

 

Academic Year: 
2021-2022
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