Introduction to advertising
Definition of advertising & its characteristics
Advertising as a part of marketing
Direct & Indirect Advertising
Advertising & Publicity
The social & ethical aspects of advertising
General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living
Introduction to the art of Calligraphy and Typography
Principles of typography
Books recommended: Advertising Art & Ideas by G. M. Rege
Advertising by Roderic White