Advertising Art & Ideas (Theory)

Paper Code: 
VAA 231
Objective: 
  • Introduction to advertising. 

  • Definition of advertising & its characteristics. 

  • Advertising as a part of marketing. 

  • Direct & Indirect Advertising. 

  • Advertising & Publicity. 

  • The social & ethical aspects of advertising. 

  • General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living. 

  • Introduction to the art of Calligraphy and Typography. 

  • Principles of typography.

References: 

Books recommended:  Advertising Art & Ideas By G. M. Rege

                                       Advertising By Roderic White

 
Academic Year: