Advertising Art & Ideas (Theory)

•    Introduction to advertising.
•    Definition of advertising & its characteristics.
•    Advertising as a part of marketing.
•    Direct & Indirect Advertising.
•    Advertising & Publicity.
•    The social & ethical aspects of advertising.
•    General role of advertising: Communication, Persuasion, Education, Expansion of market, Employment, Economic growth, Stimulation of competition, freedom to press etc. Advertising tries to raise the standard of living.
•    Introduction to the art of Calligraphy and Typography.
•    Principles of typography.