Advertising Evaluation and Promotional Tools (Theory)

Sales Promotion

• Importance of sales promotion

• Difference between Advertising & Sales Promotion

• Tools & Techniques of Sales Promotion

  1. Trade Promotion

  2. Consumer Promotion

Direct Marketing & Personal Selling

• What is Direct Marketing ?

• Advantages & Disadvantages of Direct Marketing

• Major tools of Direct Marketing

• What is Personal Selling ?

• How it works ?

• Principles of Personal Selling

• Strengths & Weakness of Personal Selling

 Public Relation

• Definition of Public Relation

• Comparison between Advertising & Public Relation

• Need & Scope of Public Relation

• Basic elements of Public Relation

• Objectives of Public Relation

• Public Relation Advertising

Packaging and Labels

• The purposes of packaging and package labels, 

• Packaging & Sales Promotion

• New Packaging Trends, 

• Packaging types,

• Packaging Materials, 

• Symbols used on packaging

Motivational and Advertising Research

• Importance of Motivational Research,

• Advertising Research, Reasons for measuring advertising effectiveness. 

• Pre Test & Post Test (What to test, when to test and where to test.)