Advertising Evaluation and Promotional Tools (Theory)

Importance of sales promotion
Difference between Advertising & Sales Promotion
Tools & Techniques of Sales Promotion
Trade Promotion
Consumer Promotion

What is Direct Marketing?
Advantages & Disadvantages of Direct Marketing
Major tools of Direct Marketing
What is Personal Selling?
How it works?
Principles of Personal Selling
Strengths & Weakness of Personal Selling

Definition of Public Relation
Comparison between Advertising & Public Relation
Need & Scope of Public Relation
Basic elements of Public Relation
Objectives of Public Relation
Public Relation Advertising

The purposes of packaging and package labels
Packaging & Sales Promotion
New Packaging Trends
Packaging types
Packaging Materials
Symbols used on packaging

Importance of Motivational Research
Advertising Research, Reasons for measuring advertising effectiveness
Pre Test & Post Test (What to test, when to test and where to test?)