25VAA(I)121
|
Advertising & Marketing- I
(Theory)
|
CO1: Categorize the types of advertising and select the appropriate media to reach the target market at right time and right place
CO2: Develop integrated marketing communication plans that strategically combine ATL and BTL approaches to maximize reach and engagement
CO3: Analyze the significance of marketing for creating an effective strategy to meet the organizational goals
CO4: Categorize and analyze the factors influencing the consumer behaviour to create a content for the advertisement to attract the consumers
CO5: Develop detailed profiles for target market segments and assess the impact of segmentation on product positioning and competitive advantage
CO6: Contribute effectively in course-specific interaction
|
Approach in Teaching: Interactive Lectures, Discussion, Tutorials, Reading Assignment, Multiple Points of View
Learning Activities for The Students: Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation
|
Continuous Assessment Test, Semester end examination, Quiz, Solving Problems in Tutorials, Assignments, Presentation, Individual And Group Projects
|