25VAA(I)221
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Advertising & Marketing - II
(Theory)
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CO25: Appraise the IMC components to formulate the IMC plan for positioning and promoting the brand in the market
CO25: Analyze the significance of CRM to retain the existing customers and attract new customers for expansion of business in long run
CO26: Relate the buying motives of the consumers with the types of appeal to prepare an ad design with appropriate content and visual to hit the identified target
CO27: Identify various animation styles and explain the scope of animation in advertising to promote the brand in broadcast and interactive media
CO28: Categorize the different structures and functions within an ad agency and analyze the dynamics of client-agency relationships and their importance in the success of an advertising
CO29: Contribute effectively in course-specific interaction
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Approach in Teaching: Interactive Lectures, Discussion, Tutorials, Reading Assignment, Multiple Points of View
Learning Activities for The Students: Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation
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Continuous Assessment Test, Semester end examination, Quiz, Solving Problems in Tutorials, Assignments, Presentation, Individual And Group Projects
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