25VAA(I)321
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Advertising & Marketing - III
(Theory)
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CO47: Analyze the techniques of marketing research and prepare a plan to find an apt solution to the problem prevailing in the working process
CO48: Identify the tools and appraise the scope of Public Relation to help the organization in building and maintaining healthy relations with the internal and external public
CO49: Develop a strong brand identity through creation of logos, monograms, symbols and taglines to position the brand effectively in the market
CO50: Summarize the factors affecting the International Advertising to develop an ad campaign for delivering the message to international target market
CO51: Evaluate the impact of celebrity endorsement & testimonial advertising and select the appropriate person for endorsing the brand and delivering the message to the target market
CO52: Contribute effectively in course-specific interaction
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Approach in Teaching: Interactive Lectures, Discussion, Tutorials, Reading Assignment, Multiple Points of View
Learning Activities for The Students: Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation
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Continuous Assessment Test, Semester end examination, Quiz, Solving Problems in Tutorials, Assignments, Presentation, Individual And Group Projects
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