The course will enable the students to assess and critically evaluate the existing designs, honing their analytical skills to identify areas for improvement. Create impactful messages that resonate with specific target groups, enhancing their communication effectiveness. Furthermore, students will gain proficiency in organizing and applying design elements and principles to their work and understand the relationship between content and visual elements, allowing them to express their creative thinking with clarity and innovation.
COURSE CONTENT:
Redesigning existing press and magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages through print media.
Submission: Min. 6 assignments
Suggested Text Books/Suggested Reference Books:
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