Communication Design (Practical)

Paper Code: 
VAA 303
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES

This course will enable the students to-

  1. Analyse the company's objective and accordingly create suitable brand identity
  2. Express and critique their creative thinking
  3. Organise and apply various design elements and principles to the design

 

COURSE OUTCOMES

 

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

VAA 303

 

Communication Design

 

(Practical)

 

The Students Will Be Able To-

 

CO44:Construct Brand Identity

 

CO45:Compute Creative Thinking

 

CO46:Exhibit A Thoughtful Application Of Color And Typographic Design

 

CO47:Apply The Fundamental Principles And Elements Of Design To Their Projects

 

 

Approach In Teaching:

 

Discussion, Tutorials, Demonstration, Brainstorming

 

Learning Activities For The Students:

 

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

Students are expected to use creative thinking to solve communication problems. Introduction to the concepts of logos, monograms & symbols. Terminology of Typography. Different typographical exercises.

  • Logo design : 2
  • Tag design : 2
  • Stationery design : 1
  • Shopping Bag
  • Folder

Submission: Min. 7 assignments (One from each topic)

 

Academic Year: 
2020-2021
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