Communication Design (Practical)

Paper Code: 
VAA 603
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES

This course will enable the students to-

  1. Identify And COnclude The Unique Feature Of A Service
  2. Understand The Needs Of The Target Group
  3. Create An Effective Message Strategy In Accordance With The Target Group
  4. Develop An Idea And Execute The Same In The Form Of An Advertising Campaign

 

COURSE OUTCOMES

Course

 

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

VAA 603

 

 

 

 

 

 

 

Communication Design

(Practical)

 

 

 

 

 

 

The Students Will Be Able To-

CO124: Identify The Human Needs And USP Of The Service To Analyse, Plan And Produce An Advertising Campaign Using Design Elements And Principles

CO125:Translate The Need Of Target Audience Into An Effective Message

 

CO126:Apply Different Approaches For Communicating The Message (Typographic, Photographic, Illustrative)

 

CO127:Critique And Evaluate The Target Audience

 

Approach In Teaching:

 

Discussion, Tutorials, Brainstorming, Research, COmparative Studies

 

Learning Activities For The Students:

 

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation

 

 

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT

 

The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages.

 

Submission: One Mini Campaign (Any Service)

 

 

 

 

 

 

 

 

 

 

Academic Year: 
2020-2021
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