COURSE OBJECTIVES:
The course will enable the students to-
COURSE OUTCOMES
Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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VAA 503 |
Communication Design (Practical)
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The Students will: CO120: Identify The Needs Of Target Audience And Translate The Same Through Design for enforcing them to buy a product CO121: Compare the features with the competitive brand and appraise the features of clients brand by highlighting the USP in the advertising message CO122: Develop a Big Idea and split it in a series of advertisements to occupy the space in the mind of which can be correlated and remembered in the long run by the target group CO123: Organize the various elements and principles of design for creating layouts to get an idea on visual representation CO124: Using the designing software's transform the appropriate layout into an aesthetically appealing ad to get an approval from the client CO125: Apply creative skills, copywriting skills to create promotional design For Communicating The Message.
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Approach In Teaching: Discussion, Tutorials, Brainstorming
Learning Activities For The Students: Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation |
Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions |
COURSE CONTENT:
Redesigning of existing press and magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages through print media.
Submission: Min. 6 assignments