COMMUNICATION DESIGN (Practical)

Paper Code: 
CVAA 303
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to: 

  1. Analyse the company's objective and accordingly create suitable brand identity
  2. Express and critique their creative thinking
  3. Organise and apply various design elements and principles to the design

COURSE OUTCOMES

Course

Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

CVAA 303 

Communication Design

(Practical)

The students will-

 

CO52: Examine the needs of the client and accordingly plan the graphic designs to position the brand in the market through logos, symbols, monograms.

 

CO53: Connect and assemble the elements and principles of design to create a distinctive brand identity in the market through logos, symbols, monograms.

CO54:  Identify the importance of shopping bags for both the client and the consumer and construct an innovative & creative design in appropriate material to cater the need of the customer to carry the purchased stuff safely and in promoting the brand

CO55: Understand the importance of typography in graphic design and develop an appropriate design to communicate the brand’s message through various media like tag, stationery, shopping bag and folder.

CO56: Relate the colour theory, need of the client and consumer behaviour

 

CO57: Explore and Experiment with the ideas through designing softwares to create multiple layouts to cater the requirements of the client to communicate the message.

CO58: Understand, judge and implement typography in graphic design to communicate the brand’s message through various media like tag, stationery, shopping bag and folder.

CO59: Develop an aesthetic sense of using appropriate typography to communicate the message boldly as one wants the customer to perceive it. 

CO60: Embracing a culture of experimentation and bringing in new ideas through research can lead to a successful brand.

 

Approach In Teaching:

Discussion, Tutorials, Demonstration, Brainstorming

 

Learning Activities For The Students:

 

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

COURSE CONTENT:

Students are expected to use creative thinking to solve communication problems. Introduction to the concepts of logos, monograms & symbols. Terminology of Typography. Different typographical exercises.

  • Logo design : 2
  • Tag design : 2
  • Stationery design : 1
  • Shopping Bag
  • Folder

Submission: Min. 7 assignments (One from each topic)

 
References: 

Suggested Text Books/Suggested Reference Books:

  • Bob Gordon, 1000 fonts, Albertus to Zupra Sana, IVY Press
  • Paul Shaw, Revival Type Digital typefaces Inspired by the past, Thames and Hudson
  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Per Mollerup , Marks Of Excellence The history & Taxonomy of Trademarks, Phaidon Press Limited
  • A. H Hashmi, English Hindi Modern Lettering, Pustak Mahal
  • Matthias Hillner, Basics Typography Virtual Typography, AVA Publishing SA
  • Steven Heller & Louise Fili, Shadow Type, Thames & Hudson
  • Steven Liska, Business Graphics, Rockport Publishers

E-Resources 

Academic Year: 
2023-2024
  • Printer-friendly version
  • PDF version