COMMUNICATION DESIGN (Practical)

Paper Code: 
CVAA 403
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to:  

 

  1. Choose the appropriate elements of design to get the desired output
  2. Identify and understand the target audience
  3. Illustrate the design for different target group

COURSE OUTCOMES

Course

Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

CVAA 403

 

 

 

Communication Design

(Practical)

 

The Students will-

 

CO88: Examine the needs of the client and accordingly plan the graphic designs to draw the attention of potential readers through book covers and book jacket

 

CO89:  Identify the importance of posters, book covers, stickers and cd covers for both the client and the consumer and construct an innovative & creative design to look at problems and situations from a fresh perspective

 

CO90: Understand the importance of design and illustration to communicate the idea behind the artwork.

 

CO91: Create image based or visual content as they encourage clients to make associations between pieces of information, soak up chunks of content quickly, and function as a memory aid.

 

CO92: Relate the colour theory, need of the client and consumer behaviour to make effective branding decisions.

 

CO93: Embrace a culture of experimentation and bringing in new ideas through research can lead to a successful design.

 

Approach In Teaching:

Discussion, Tutorials, Brainstorming, Demonstration

 

Learning Activities For The Students:

 Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration

Semester End 

Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

COURSE CONTENT:

 

Students are expected to use creative thinking to solve communication problems. Study of the fundamentals of layouts and their practical application.

  • Book Cover Designing
  • Book Jacket Designing
  • CD Cover Designing
  • Sticker Designing
  • Poster Designing (Social)
  • Package Designing (Educational)
References: 

Suggested Text Books/Suggested Reference Books:

  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • noAH VIII, World Package Design, ICO
  • Poster Women A Visual History of the Women’s Movement in India, Zubaan

E-Resources 

Academic Year: 
2023-2024
  • Printer-friendly version
  • PDF version