COMMUNICATION DESIGN (Practical)

Paper Code: 
CVAA 603
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

 

The course will enable the students to- 

  1. Identify and conclude the unique feature of a service
  2. Understand the needs of the target group
  3. Create an effective message strategy in accordance with the target group
  4. Develop an idea and execute the same in the form of an advertising campaign

COURSE OUTCOMES:

Course

 

 Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

 

CVAA 603

 

Communication Design

(Practical)

 

The Students Will-

 

CO155: Identify the needs of target audience and translate the same through design for enforcing them to buy a product.

CO156: Compare the features with the competitive brand and appraise the features of client’s brand by highlighting the USP in the advertising message 

CO157: Develop a Big Idea and split it in a series of advertisements to occupy the space in the mind of  which can be correlated and remembered in the long run by the target group

CO158: Organize the various elements and principles of design for creating layouts to get an idea on visual representation 

CO159: Using the designing software's transform the appropriate layout into an aesthetically appealing ad to get an approval from the client

CO160: Apply creative skills, copywriting skills to create promotional design For Communicating The Message 

 

Approach In Teaching:

Discussion, Tutorials, Brainstorming, Research, Comparative Studies

 

Learning Activities For The Students:

 

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

COURSE CONTENT:

The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages.

Submission: One Mini Campaign (Any Service)

 
References: 

Suggested Text Books/Suggested Reference Books:

  • Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Best of Brochure Design II, Rockport Publishers
  • Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  • Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  • Simon Veksner, 100 Ideas that changed Advertising, Laurence King Publishing
  • Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  • Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing Limited

E-Resources 

Academic Year: