Communication Design (Practical)

Paper Code: 
24CVAA503
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to assess and critically evaluate the existing designs, honing their analytical skills to identify areas for improvement. Create impactful messages that resonate with specific target groups, enhancing their communication effectiveness. Furthermore, students will gain proficiency in organizing and applying design elements and principles to their work and understand the relationship between content and visual elements, allowing them to express their creative thinking with clarity and innovation.

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CVAA503

Communication Design (Practical)

CO115: Integrate the needs of the client and plan the press & magazine ads to communicate the brand’s message in print media through layouts & sketches.

 

CO116: Connect and assemble the elements of an ad to create a submission displaying their visual image development, execution, creativity and generation of ideas for print ads manually and digitally.

 

CO117: Integrate global needs and cultivate ads for press, magazine, poster & social media displaying an understanding and analysis of  the brand manually and digitally considering professional ethics

 

CO118: Appraise the print ad designs created in response to market needs and establish herself as a graphic designer.

 

CO119: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

Redesigning existing press and magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages through print media.

  • Press ads
  • Magazine ads
  • Social Media
  • Poster

Submission: Min. 6 assignments

 

Essential Readings: 
  1. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  2. Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  3. Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  4. Miram Sorrentino, Creative Advertising: An Introduction, Laurence King Publishing Limited
  5. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  6. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

 

Suggested Text Books/Suggested Reference Books:

  1. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  2. Dennis M. Puhalla, design Elements: Form & Space, Rockport Publishers

 

References: 
  1. 8 Types of Advertising Design with Tips and Examples - Superside
  2. Advertisement Design (tutorialspoint.com)
  3. A guide to the design of advertisement (with tips) | Indeed.com UK
  4. Color Theory for Designers, Part 1: The Meaning of Color — Smashing Magazine
  5. Color Theory: Brief Guide For Designers (tubikstudio.com)
  6. A basic guide to understanding colors | by Paulo Vitor Bastos | UX Planet
  7. Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember (hubspot.com)
  8. Advertising Copywriting 101: What It Is, How It’s Used, and How to Do It (zerys.com)
  9. Advertisement Copywriting (tutorialspoint.com)

 

Academic Year: 
2024-2025
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