Coming soon
Communication Design (Practical)
The course will enable the students to choose appropriate design elements for desired outcomes, identify and understand target audiences, and illustrate designs tailored to different target groups.
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Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24CVAA403 |
Communication Design (Practical) |
CO85: Assess the needs of the client and plan the designs for book cover, book jacket, sticker, poster & package and combine design elements and principles creatively to solve a communication problem through layouts & sketches.
CO86: Create a portfolio displaying their observational skills to design artistic book cover, book jacket, sticker, poster & package manually and digitally.
CO87: Integrate global needs to create designs for book, sticker, poster & package in different mediums & techniques considering professional ethics
CO88: Appraise the communication designs created in response to market needs and establish herself as a graphic designer.
CO89: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Ideation, Tutorials, Assignments, Brainstorming, Demonstration
Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration. |
Layouts & Sketches, Continuous Assessment Test, Semester End Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions |
COURSE CONTENT:
Students are expected to use creative thinking to solve communication problems. Study of the fundamentals of layouts and their practical application.
- Book Cover Designing
- Book Jacket Designing
- Sticker Designing
- Poster Designing (Social)
- Package Designing (Educational)
- Package Design (Primary & Secondary)
Submissions: 10 assignments
- Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
- noAH VIII, World Package Design, ICO
- Poster Women A Visual History of the Women’s Movement in India, Zubaan
Suggested Readings:
- Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
- How to Design a Book Cover That Sells 101 | Dribbble
- Book Cover Design Basics (ingramspark.com)
- How to Design an Album Cover That Makes an Impact | DIY Musician (cdbaby.com)
- What is Social Poster Design? 8 Significant Poster Designers Advice! | Graphic Art News (graphicart-news.com)
- How to Design a Poster Like a Professional - Fotor's Blog
