Communication Design (Practical)

Paper Code: 
24CVAA603
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to identify and define the unique features of a service, comprehend the needs of the target audience, formulate effective message strategies in accordance to the target group, and translate ideas into advertising campaigns through conceptualization and execution.

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24CVAA603

Communication Design (Practical)

CO145: Assess the needs of the client and plan a series of advertisements depicting the big idea creatively to solve a communication problem through layouts

 

CO146: Create a portfolio displaying their observational, creative and copywriting skills to design a mini campaign for any service digitally.

 

CO147: Integrate global needs to create a series of ads for any service for different media considering professional ethics

 

CO148: Appraise the communication designs created in response to market needs and establish herself as a graphic designer.

 

CO149: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

 

The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will learn to communicate messages.

 

Submission: One Mini Campaign (Any Service)

 

Essential Readings: 
  1. Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  2. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  3. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  4. Best of Brochure Design II, Rockport Publishers
  5. Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc

 

Suggested Readings:

  1. Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  2. Simon Veksner, 100 Ideas that changed Advertising, Laurence King Publishing
  3. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  4. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing Limited

 

References: 
  1. What   Is         An Advertising Campaign? Definition, Strategy and Examples (cyberclick.net)
  2. The 18 Most Creative Ad Campaigns in History (hubspot.com)
  3. What is an Advertising Campaign: Ideas, Examples | SendPulse
  4. 10 Top Advertising Campaigns & Why They Work (searchenginejournal.com)
  5. The 10 Best Ad Campaigns in India (businessapac.com)
  6. 5 Most Successful Digital Marketing Campaigns in India (shiksha.com)

 

Academic Year: 
2024-2025
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