Communication Design (Practical)

Paper Code: 
24VVAA703
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to identify and define the unique features of a product, comprehend the needs of the target audience, formulate effective message strategies in accordance to the target group, develop and execute ideas into advertising campaigns, and construct user-friendly package designs.

 

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24VVAA703

Communication Design (Practical)

CO175: Integrate the needs of the client, product’s USP and assess the problems prevailing in the society to plan a mini social & product campaign to communicate the brand’s message through layouts & sketches.

 

CO176: Outline & choose approaches, visuals, copywriting to create a campaign submission for communicating the brand’s message to the target market

 

CO177: Integrate global needs and cultivate ads for different media according to the market needs, displaying an understanding and analysis of the brand, medias and its effectiveness on target audience considering professional ethics

 

CO178: Appraise the ad designs created in response to market needs and establish herself as a graphic designer.

 

CO179: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions
 

COURSE CONTENT:

The emphasis will be laid on creativity, execution and resourcefulness. Students will learn how to select, plan, schedule, produce and budget for services required creating successful advertising campaigns.

Submission:  One mini Social Campaign

One mini Product Campaign

 

Essential Readings: 
  1. Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  2. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  3. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  4. Poster Women A Visual History of the Women’s Movement in India, Zubaan
  5. Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc

Suggested Readings:

  1. Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  2. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  3. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

 

 

References: 
  1. What   Is         An Advertising Campaign? Definition, Strategy and Examples (cyberclick.net)
  2. The 18 Most Creative Ad Campaigns in History (hubspot.com)
  3. What is an Advertising Campaign: Ideas, Examples | SendPulse
  4. 10 Top Advertising Campaigns & Why They Work (searchenginejournal.com)
  5. The 10 Best Ad Campaigns in India (businessapac.com)
  6. 5 Most Successful Digital Marketing Campaigns in India (shiksha.com)
  7. Social  Throwback      2022:   Here    are       the       top       50        Indian  ad campaigns (socialsamosa.com)
  8. 60        Powerful         Social  Issue    Ads     That'll  Make   You     Stop     And Think (digitalsynopsis.com)
  9. Top 6 Social Issues Campaign by Top Brands (startuptalky.com)
  10. 70 Amazing Social Issue Ads That Made Us Think | Glantz Design

 

 

Academic Year: 
2024-2025
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