DISSERTATION (Practical)

Paper Code: 
24VAP422
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to Develop critical and analytical skills, enabling students to identify the most significant aspects of a study and present them effectively. Enhance written communication abilities, ensuring they can produce synopsis that are informative, engaging, and suitable for various academic and professional contexts. Summarize complex ideas and research into concise, coherent, and compelling overviews.

Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24VAA(G)322

Dissertation (Practical)

CO76: Develop the ability to critically analyze and present the essential information, methodologies, and findings of a research study in a coherent and engaging manner using PowerPoint

CO77: Explain the research process and defend the progress confidently during viva and identify areas for improvement and further development in the selected topic

CO78: Produce the synopsis professionally by integrating information from diverse sources that provides a complete view of the selected topic

CO79: Contribute effectively in course-specific interaction

Approach in Teaching: Interactive Discussions, Lectures, Presentations, Reading,

Case Studies

 

Learning Activities for The Students: Presentations,

Group Discussions, Self-Learning Assignments, Preparing Questions, Oral Explanation

Continuous Assessment Test, Semester end examination, PPT, Viva, Student Teacher Interaction, Final Presentation, Report

 
 

COURSE CONTENT:

The students will have to submit the synopsis at the end of the semester. The viva will be taken by the external jury members.

Note:

  1. The student will decide two/ three topics and a broad outline of research within fifteen days of the commencement of the semester with an assigned guide. The internal faculty member along with subject expert will give approval for the topic after the discussion on the third week of the semester.
  2. The students will have to submit the Synopsis report with the practical submission.
Essential Readings: 
  1. Research Methodology And Statistical Techniques by Santosh Gupta
  2. MLA Handbook, 9/e by The Modern Language Association of America
  3. MLA 9 Simplified: Easy way guide to MLA Handbook: Updated for the MLA 9th Edition Handbook by Appearance Publishers
  4. Writing ‘How-to’ Articles and Books by Chriss Mccallum
  5. Research Methodology by Satendra Kumar
  6. Research and Publication Ethics by Santosh Kumar Yadav
  7. Research Methods by Ram Ahuja
  8. The Joy of Research by C. Balaji
References: 

Suggested Readings:

  1. Journal of Advertising Research (EBSCO)
  2. Journal of Current Issues & Research in Advertising (EBSCO)
  3. Journal of Consumer Behaviour (EBSCO)
  4. Journal of Interactive Advertising (EBSCO)
  5. Journal of International Marketing & Marketing Management (EBSCO)
  6. British Journal of Marketing (EBSCO)
  7. Journal of Promotion Management (EBSCO)
  8. Public Relation Journal (EBSCO)
  9. Journal of Marketing (JSTOR)
  10. The Journal of Personal Selling & Sales Management (Proquest ABI/INFORM Global)
  11. The Public Relations Journal (Proquest ABI/INFORM Global)
  12. Journal of Design (Proquest ABI/INFORM Global)
  13. Design Management Journal (Proquest ABI/INFORM Global)
  14. Emerging Markets Journal (Proquest ABI/INFORM Global)
  15. Asian Marketing Journal (EBSCO)

E-Resources:

  1. What Is Research Methodology? Definition + Examples - Grad Coach
  2. How to Write Research Methodology: Overview, Tips, and Techniques | Research.com
  3. How to Write Seminar and Research Papers Effectively (uci.edu)
  4. Microsoft Word - Ausarbeitung.doc (rwth-aachen.de)
  5. Seminar report preparation. Sample reports and guidelines : Collegelib
  6. Writing Seminar - YouTube
  7. (PDF) Guide to writing Seminar Papers | Fredrick Aila - Academia.edu

 

Academic Year: 
2024-2025
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