Coming soon
DISSERTATION (Theory)
COURSE OBJECTIVES:
The course will enable the students to-
- Develop research skills and create a research plan adequate to the research question.
- Find, select, analyse, evaluate and integrate information using various sources
- Summarize knowledge and skills previously gained and apply the same to an in-depth study
- Assemble the findings of their project in a written report
COURSE OUTCOMES:
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Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
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Course Code |
Course Title |
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VAA(G) 422 |
Dissertation (Theory)
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The Students Will - CO91: Professionally employ the research tools and apply the academic writing skills to elaborate and write the content on the selected topic CO92: Interpret, analyze and breakdown the gathered information to compile and synthesize it in the specified chapters. CO93: List the referred sources used for collecting the information in the form of references, citations, bibliography to meet the ethical requirements. CO94: Defend the personal opinion through a derived conclusion and communicate the findings in an effective way to the readers and listeners CO95: Solve existing research issues and facilitate options of further research in their topic while honestly reporting data to get in the good habit of ethical research practices. |
Approach In Teaching: Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points Of View
Learning Activities For The Students: Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation |
Continuous Assessment Test, Semester End Examinations, Presentation, Viva/Interaction, Individual Projects |
COURSE CONTENT:
The students will have to submit the final Dissertation after checking plagiarism, authenticity, and social benefits in the field she has chosen, in five copies along with a soft copy in CD with the practical submission. A Viva is to be conducted by a jury of two expert examiners.
Suggested Text Books/Suggested Reference Books:
- Research Methodology And Statistical Techniques by Santosh Gupta
- MLA Handbook, 9/e by The Modern Language Association of America
- MLA 9 Simplified: Easy way guide to MLA Handbook: Updated for the MLA 9th Edition Handbook by Appearance Publishers
- Writing ‘How-to’ Articles and Books by Chriss Mccallum
- Research Methodology by Satendra Kumar
- Research and Publication Ethics by Santosh Kumar Yadav
- Research Methods by Ram Ahuja
- The Joy of Research by C. Balaji
E-Resources:
- What Is Research Methodology? Definition + Examples - Grad Coach
- How to Write Research Methodology: Overview, Tips, and Techniques | Research.com
- How to Write Seminar and Research Papers Effectively (uci.edu)
- Microsoft Word - Ausarbeitung.doc (rwth-aachen.de)
- Seminar report preparation. Sample reports and guidelines : Collegelib
- Writing Seminar - YouTube
- (PDF) Guide to writing Seminar Papers | Fredrick Aila - Academia.edu
Reference Journals:
- Journal of Advertising Research (EBSCO)
- Journal of Current Issues & Research in Advertising (EBSCO)
- International Journal of Advertising (EBSCO)
- Journal of Consumer Behaviour (EBSCO)
- International Journal of Advertising & Marketing to Children (EBSCO)
- Journal of Interactive Advertising (EBSCO)
- Journal of International Marketing & Marketing Management (EBSCO)
- British Journal of Marketing (EBSCO)
- Journal of Promotion Management (EBSCO)
- Public Relation Journal (EBSCO)
- Journal of Marketing (JSTOR)
- Journal of Marketing (JSTOR)
- The Journal of Personal Selling & Sales Management (Proquest ABI/INFORM Global)
- The Public Relations Journal (Proquest ABI/INFORM Global)
- Journal of Design (Proquest ABI/INFORM Global)
- Design Management Journal (Proquest ABI/INFORM Global)
- Emerging Markets Journal (Proquest ABI/INFORM Global)
- Asian Marketing Journal (EBSCO)
