Introduction to advertising
Definition and Characteristics of advertising
Advertising as a powerful tool of communication
Elements of Advertising Communication
Advertising as a marketing tool
The Marketing Communication Process
Active participants in advertising(The advertiser, the advertising agency, audience, media and vendor)
Origin and growth of advertising
Historical background and Future of Indian advertising
Changing trends of Indian Advertising
Roles and functions of advertising
Communication, Persuasion, Education, Expansion of market, Employment
Economic growth, Stimulation of competition, Raises standard of living,
freedom to press etc.
The economic aspects of advertising
Effects on consumer choices
Effects on competition
Advertising and Production cost
Tools of promotional mix
Advertising, Publicity, Sales promotion, Personal Selling and Public Relation
Differences between Advertising & Personal Selling
Advertising & Sales Promotion
Advertising & Publicity
Advertising & Public Relation