The social and ethical aspects of advertising.
Advertising and cultural/Moral values,
Advertising as untruthful or deceptive.
Advertising and children.
Advertising encourages materialism.
Advertisement and women etc.
History of Writing & Communication
Cuneiform in Mesopotamia,
Evolution of a script,
Hieroglyphs and papyrus in Egypt,
The seals of the Indus valley,
Phonetics and the alphabet,
Movable type, Type Body, Anatomy of Type,
Type Terminology - Type Font, Type Series, Type family,
Type Measurement,
Classification of Type
Introduction to Typography.
Basic principles of typography and its importance in design.
The Layout
Define layout.
Pre layout planning.
Layout procedure: Thumbnail sketches, Rough layout, Comprehensive layout.
Page layout and Dummy layout.
Components of layout (Border, Space, Text, Illustration, Logo etc.),
Design Principles in layout (Optical Centre, Balance, Eye Movement, Harmony, Proportion, Emphasis etc.)
Rural Marketing
Rural Marketing in India
Characteristics of Rural Markets – Social & Cultural Factors,
Consumer Behavior in Rural Areas, Product Strategy in Rural market
Marketing Mix for Rural Market