24CV AA301
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Fundamentals
of Advertising - I (Theory)
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CO43: Interpret the role and functions of advertising as a tool to communicate the product or service related message in various advertising media according to the national needs.
CO44: Summarise the development of advertising over the period of time to understand the need and importance of the changes that are occurring nationally and globally
CO45: Analyse the social and ethical aspects of advertising.
CO46: Conclude the economic aspects of advertising.
CO47: Evaluate the appropriate promotional tool in accordance with the product or service to be promoted to reach the target market locally, regionally, nationally & globally
CO48: Contribute effectively in course-specific interaction
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Approach in Teaching: Interactive Lectures, Discussion, Tutorials, Reading Assignments, Multiple Points of View
Learning Activities for The Students: Self-Learning Assignments, Effective Questions, Giving Tasks, Oral Explanation
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Continuous Assessment Test, Semester end examination, Quiz, Solving Problems in Tutorials, Assignments, Presentation, Individual And Group Projects
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