Graphic Design - I (Practical)

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

24VAA(G)124

Graphic Design - I (Practical)

CO15: Identify the problems faced by consumers & work on solutions giving visual depictions with help of sketches & layouts.

CO16: Prepare a portfolio showcasing the advertising campaign with an effective and impactful big idea using eye-catchy visuals and content for communicating the brand’s message to the target market, using the elements and principles of design in a software

CO17: Incorporate global needs and cultivate ads for different advertising medias displaying an understanding and analysis of the brand, media and its effectiveness on target audience considering professional ethics

CO18: Appraise the ad designs created in response to market needs and establish herself as a graphic designer.

CO19: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions