GRAPHIC DESIGN - I (Practical)

Paper Code: 
25VAA(G)124
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to identify and assess target audiences and unique selling points of products or services, analyze societal social problems, apply consumer behavior theory for effective message strategies, and develop creative and media strategies. Additionally, students will learn to select appropriate words, illustrations, and color schemes to captivate their target audience.

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25VAA(G)124

Graphic Design - I (Practical)

CO15: Identify the problems faced by consumers & work on solutions giving visual depictions with help of sketches & layouts.

 

CO16: Prepare a portfolio showcasing the advertising campaign with an effective and impactful big idea using eye-catchy visuals and content for communicating the brand’s message to the target market, using the elements and principles of design in a software 

 

CO17: Incorporate global needs and cultivate ads for different advertising media displaying an understanding and analysis of the brand, media and its effectiveness on target audience considering professional ethics

 

CO18: Appraise the ad designs created in response to market needs and establish herself as a graphic designer.

 

CO19: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

  • To design 1 Major Ad Campaign on any product taking traditional and modern media.
  • To design 1 Mini Campaign on any Social Problem.
Essential Readings: 
  1. Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  2. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  3. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  4. Poster Women A Visual History of the Women’s Movement in India, Zubaan
  5. Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
References: 

Suggested Readings:

  1. Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  2. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  3. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

E-Resources:

  1. What Is An Advertising Campaign? Definition, Strategy and Examples (cyberclick.net)
  2. The 18 Most Creative Ad Campaigns in History (hubspot.com)
  3. What is an Advertising Campaign: Ideas, Examples | SendPulse
  4. 10 Top Advertising Campaigns & Why They Work (searchenginejournal.com)
  5. The 10 Best Ad Campaigns in India (businessapac.com)
  6. 5 Most Successful Digital Marketing Campaigns in India (shiksha.com)
  7. Social Throwback 2022: Here are the top 50 Indian ad campaigns (socialsamosa.com)
  8. 60 Powerful Social Issue Ads That'll Make You Stop And Think (digitalsynopsis.com)
  9. Top 6 Social Issues Campaign by Top Brands (startuptalky.com)
  10. 70 Amazing Social Issue Ads That Made Us Think | Glantz Design
  11. https://www.igntu.ac.in/eContent/MJMC-04Sem-ProfManukonda-Advanced%20P ublic%20Relations%20and%20Advertising.pdf
  12. http://www.sabsmkultikri.org/UploadedFiles/205773A3%20INTRODUCTION_T O_ADVERTISING.pdf
  13. https://cdn2.hubspot.net/hubfs/53/20%20MKTG%20and%20Advertising%20Cam paigns%20PDF.pdf
Academic Year: 
2025-2026
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