Graphic Design-I (Practical)

Paper Code: 
VAA(G) 124
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

This course will enable the students to-

  1. Identify and assess the target audience and USP of a product or service
  2. List, Classify and analyze the social problems prevailing in the society
  3. Consider Consumer Behaviour theory to develop a strong message strategy
  4. Develop a creative strategy and media strategy
  5. Choose appropriate words, Illustration and colour scheme to grab the attention of target audience

 

COURSE OUTCOMES:

 

Course

 

    Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Paper Code

Paper Title

VAA(G) 124

 

Graphic Design-I

(Practical)

 

The Students Will -

 

CO16: Identify  the problems faced by consumers in day to day life and accordingly plan an advertising campaign for enforcing  them to buy a product

 

CO17: Compare the features with the competitive brand and appraise the features of clients brand by highlighting the USP in the advertising message 

 

CO18: Develop a Big Idea and split it in a series of advertisements to occupy the space in the mind of  which can be correlated and remembered in the long run by the target group

 

CO19: Identify the social problems and develop an ad campaign with an emotional message and supportive visual to eradicate the issues from the society  

 

CO20: Organize the various elements and principles of design for creating layouts to get an idea on visual representation 

 

CO21: Use designing software's transform the appropriate layout into an aesthetically appealing ad to get an approval from the client. Appraise and place the ad in  best suitable advertising media to reach the right audience at right time and place

 

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

 

  • To design 1 Major Ad Campaign on any product taking traditional and modern media.
  • To design 1 Mini Campaign on any Social Problem.
Academic Year: 
2021-2022
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