GRAPHIC DESIGN-II (Practical)

Paper Code: 
VAA 332
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Assess and critically evaluate the existing design
  2. Create an effective message in accordance with the target group
  3. Organise and apply various design elements and principles to design
  4. Understand the relation between content and visual to express their creative thinking

COURSE OUTCOMES

Course

Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Course Code

Course Title

VAA 332

 Graphic Design-II

 

(Practical)

The students will –

CO6: Identify the needs of target audience and translate the same through design

CO7:  Implement principles of design and evaluate it.

CO8:  Apply creative skills to create promotional design

CO9:  Acquire copywriting skills.

CO10:  Apply different approaches for communicating the message (typographic, photographic, illustrative)

CO11:  Interpret the relation of content and visual

Approach In Teaching:

Discussion, Tutorials, Demonstration, Brainstorming

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration

Year-end Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

Redesigning of existing magazine ads to understand the elements of an ad and experiment with layout. The emphasis is to be placed on visual image development and execution, creativity and generation of ideas. Students will design two other media on the same theme.

Submission: Min. 3 Sheets

 

References: 

Suggested Text Books/Suggested Reference Books:

  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Dennis M. Puhalla, design Elements: Form & Space, Rockport Publishers
  • Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
  • Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  • Miram Sorrentino, Creative Advertising: An Introduction, Laurence King Publishing Limited
  • Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  • Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

E-Resources 

Academic Year: 
2023-2024
  • Printer-friendly version
  • PDF version