Coming soon
Graphic Design III (Practical)
COURSE OBJECTIVES:
This course will enable the students to-
- Describe and analyze the relevant services and social problems prevailing in the society
- Identify the target market
- Create and defend the campaign strategy
- Design an effective advertising campaign to be run in different advertising media for specific target groups
COURSE OUTCOMES:
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Course |
Course Outcomes |
Learning And Teaching Strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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VAA(G) 324
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Graphic Design-III (Practical)
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The Students Will -
CO73: Identify the factors leading to social problems and develop a plan for creating an ad campaign to eradicate the issues
CO74: Gather and compile the detailed information related to the problem from primary and secondary sources and analyze the data for creating the effective message for society to leave a positive impact
CO75: Develop a Big Idea and break it into series of advertisements to be run in specified time duration for reminding the target group them in taking an action
CO76: Combine the design elements and principles in designing software's for giving final shape to an idea to communicate the message to the target market
CO77: Plan an ad campaign for the service provider depicting their USP through an effective copy and supporting visual to attract the target market
CO78: Assess the effectiveness of various advertising medias and place the advertisement in the appropriate media to reach the right target market at right time & place |
Approach In Teaching: Tutorials, Demonstration, Guided Exploration, Guided Activity
Learning Activities For The Students: Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn
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Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions |
COURSE CONTENT:
- Design. 1 Major Campaign on any Service taking traditional and modern media.
- One Mini Social Campaign on Rural Problem
