GRAPHIC DESIGN-I(Practical)

Paper Code: 
VAA 232
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to-

  1. Analyse the company's objective and accordingly create suitable brand identity
  2. Express and critique their creative thinking
  3. Organise and apply various design elements and principles to the design

COURSE OUTCOMES:

Course

Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

VAA 232

Graphic Design-I 

(Practical)

The students will -

CO6: Create brand identity 

CO7:Compute creative thinking

CO8: Exhibit a thoughtful application of color and typographic design

CO9:Apply the fundamental principles of visual design to their projects in a way that enhances its communicative potential

Approach In Teaching:

Discussion, Tutorials, Demonstration, Brainstorming

 

Learning Activities For The Students:

Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn, Free Exploration, Focused Exploration

Year End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

COURSE CONTENT:

Designing of Symbols and Logos, Book Cover/ Book Jacket, Designing Shopping Bag & Tag

 
References: 

Suggested Text Books/Suggested Reference Books:

  • Bob Gordon, 1000 fonts, Albertus to Zupra Sana, IVY Press
  • Paul Shaw, Revival Type Digital typefaces Inspired by the past, Thames and Hudson
  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • Per Mollerup , Marks Of Excellence The history & Taxonomy of Trademarks, Phaidon Press Limited
  • A. H Hashmi, English Hindi Modern Lettering, Pustak Mahal
  • Matthias Hillner, Basics Typography Virtual Typography, AVA Publishing SA
  • Steven Heller & Louise Fili, Shadow Type, Thames & Hudson
  • Steven Liska, Business Graphics, Rockport Publishers

E-Resources 

Academic Year: 
2023-2024
  • Printer-friendly version
  • PDF version