Graphic Design IV (Practical)

Paper Code: 
VAA(G) 424
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

This course will enable the students to-

  1. Identify the target group
  2. Demonstrate professional competence/depth of knowledge within their field of study
  3. Demonstrate the ability to create and develop original concepts, build prototypes, integrate feedback and carry projects through to the production process
  4. Develop a critical iterative process and criteria for assessing research, information and design outcomes.
  5. Cultivate working methodologies and formal agility across media and platforms

COURSE OUTCOMES:

Course

Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

VAA(G) 424

 

 

 

 Graphic Design-IV

(Practical)

 

 

 

The Students Will-

 

CO101: Gather the detailed information about the Institute and devise a creative strategy to meet their objectives within the given time frame

 

CO102: Identify and asses the unique features of the Institute to modify and highlight the same to attract the target group

 

CO103: Choose the appropriate words to create an effective headline, sub-headlines and bodycopy to deliver the message to the target market

 

CO104: Combine design elements and principles for creating series of advertisements to attract the target market for taking admission in the Institute

 

CO105: Produce the final advertisement using designing software and place them in modern advertising medias to reach right audience in right time and place.

 

CO106: Design an aesthetically appealing mural to be installed within the premises to enhance the ambience of the interior of the Institute

 

Approach In Teaching:

Tutorials, Demonstration, Guided Exploration, Guided Activity

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching To Learn

 

 

Semester End Practical Examinations, Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

  • To design an institutional ad campaign taking traditional and modern media.

Submission:   1 Major Campaign

          1 Mural Design for the same organization.

Academic Year: 
2021-2022
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