The course will enable the students to identify target groups, demonstrate professional competence in their field, create and develop original concepts, build prototypes, integrate feedback, and manage projects through production. Students will also develop a critical iterative process for assessing research, information, and design outcomes, and cultivate versatile working methodologies across various media and platforms.
Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24VAA(G)424 |
Graphic Design - IV (Practical) |
CO84: Assess the needs of the institute and plan a series of advertisements depicting the multiple idea creatively through layouts
CO85: Create a portfolio displaying their observational, creative, and copywriting skills to design a major campaign to promote the institution. The campaign will revolve around fulfilling different requirements like admissions, recruitments, and advance learning in accordance with the curriculum using relevant media.
CO86: Integrate the creative, analytical, writing and designing skills to create a series of ads as per the requirement highlight the distinguishing features of the institute to attract the target audience
CO87: Critically analyze the concepts of campaign designs and defend the big idea in response to market needs as a professional graphic designer.
CO88: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Ideation, Tutorials, Assignments, Brainstorming, Demonstration
Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration. |
Layouts & Sketches, Continuous Assessment Test, Semester End Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions |
COURSE CONTENT
To design an institutional ad campaign taking traditional and modern media.
Submission:
1 Major Campaign
Suggested Readings: