GRAPHIC DESIGN - IV (Practical)

Paper Code: 
25VAA(G)424
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to identify target groups, demonstrate professional competence in their field, create and develop original concepts, build prototypes, integrate feedback, and manage projects through production. Students will also develop a critical iterative process for assessing research, information, and design outcomes, and cultivate versatile working methodologies across various media and platforms.

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25VAA(G)424

Graphic Design - IV (Practical)

CO84: Assess the needs of the institute and plan a series of advertisements depicting the multiple idea creatively through layouts

CO85: Create a portfolio displaying their observational, creative, and copywriting skills to design a major campaign to promote the institution. The campaign will revolve around fulfilling different requirements like admissions, recruitments, and advance learning in accordance with the curriculum using relevant media.

CO86: Integrate the creative, analytical, writing and designing skills to create a series of ads as per the requirement highlight the distinguishing features of the institute to attract the target audience

CO87: Critically analyze the concepts of campaign designs and defend the big idea in response to market needs as a professional graphic designer.

CO88: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

  • To design an institutional ad campaign taking traditional and modern media.

Submission: 

  1. 1 Major Campaign
  2. Mural Design for the same organisation.
Essential Readings: 
  1. Keith Lovegrove, Graphicswallah, Graphics in India, Laurence King Publishing Limited
  2. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  3. Poster Women A Visual History of the Women’s Movement in India, Zubaan
  4. Dave Wood, Interface Design an Introduction to Visual Communication in UI Design,Bloomsbury Publishing Plc
References: 

Essential Readings:

  1. Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  2. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  3. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

E-Resources:

  1. What Is An Advertising Campaign? Definition, Strategy and Examples (cyberclick.net)
  2. The 18 Most Creative Ad Campaigns in History (hubspot.com)
  3. What is an Advertising Campaign: Ideas, Examples | SendPulse
  4. 10 Top Advertising Campaigns & Why They Work (searchenginejournal.com)
  5. The 10 Best Ad Campaigns in India (businessapac.com)
  6. 5 Most Successful Digital Marketing Campaigns in India (shiksha.com)
  7. https://www.getty.edu/conservation/publications_resources/pdf_publications/pdf/g olden.pdf
  8. https://mdpi-res.com/d_attachment/heritage/heritage-04-00226/article_deploy/heri tage-04-00226-v2.pdf?version=1636002547
Academic Year: 
2025-2026
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