ILLUSTRATION (Practical)

Paper Code: 
25VAA333
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to summarize the written content through multiple visuals. Design an illustration in different mediums and techniques to align with market trends and target market. Create an illustration using various mediums and techniques to meet the market parameters. Enhance illustration by incorporating dynamic elements and principles of composition to engage the onlooker.

 
Course Outcomes: 

Course

 

Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

25VAA 333

Illustration

(Practical)

CO12: Create sketches and layouts for an advertisement to communicate the brand’s message in print media 

CO13: Prepare a portfolio displaying their manual and digital skills producing an illustration for a print advertisement.

CO15: Organize design elements and principles to render visuals in different mediums and techniques to create an aesthetically appealing illustration for an advertisement.

 

CO15: Appraise the illustrations for a print ad design created in response to market needs and establish herself as a graphic designer.

 

CO16: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration

Annual Practice Test, Daily, Layouts, Assignments, Observation, Student Teacher Interaction, Display and Final Submissions  

COURSE CONTENT:

Advertising Illustration (Illustration for Print Ads).

 

Submission: Min. 3 illustrations

 
Essential Readings: 
  1. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  2. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  3. Artfile Christmas, Graphics Books International Limited
  4. Barrington Barber, The Complete Fundamentals of Drawing, Arcturus Publishing Limited
  5. Ana Benaroya, Illustration Next, Thames & Hudson
References: 

Suggested Readings:

  1. Miram Sorrentino, Creative Advertising: An Introduction, Laurence King Publishing Limited
  2. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc

E-Resources: 

Academic Year: 
2025-2026
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