Label and Packaging (Practical)

Paper Code: 
VAA505
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

The course will enable the students to- 

  1. Explain how the functions of Label & packaging impact on its design, with reference to historical and contemporary precedent
  2. Evaluate the requirements for label & packaging in response to a brief
  3. Develop & present packaging prototypes in support of a given product.

 

COURSE OUTCOMES

 

Course

Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

VAA 505

 

Label and Packaging

(Practical)

 

 

The Students Will -

CO134: Identify the key elements of a packaging composition including placement, product, and audience. 

CO135: Develop an understanding of the ways in which marketing research, target audiences, and user profiles affect the packaging design process.

 CO136: Apply the knowledge of design principles and elements to create an aesthetically pleasing Label and packaging.

CO137: Determines the priorities and expectations of the target group of the product.

CO138: Designs corporate identity and label design related to the target group's profile.

CO139: Choose the right kind of material and printing technique suitable for the product and the target market.

 

Approach In Teaching:

Discussion, Tutorials, Guided Activity

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation

 

Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

 

Exercise 1: Students will prepare 2 labels for any product in accordance with the Regulations of

concerned board

Exercise 2: Students will prepare 2 primary packaging in accordance with the Regulations of

concerned board

Exercise 3: Students will prepare 1secondary and 1 tertiary packaging

 
Academic Year: 
2022-2023
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