LABEL AND PACKAGING (Practical)

Paper Code: 
CVAA 505
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES:

 

The course will enable the students to- 

  1. Explain how the functions of Label & packaging impact on its design, with reference to historical and contemporary precedent
  2. Evaluate the requirements for label & packaging in response to a brief
  3. Develop & present packaging prototypes in support of a given product.

COURSE OUTCOMES

Course

Course Outcomes 

Learning And Teaching Strategies

Assessment Strategies 

Course Code

Course Title

CVAA 505

 

Label and Packaging

(Practical)

 

The Students Will –

CO134: Identify the key elements of a packaging composition including placement, product, and audience. 

CO135: Develop an understanding of the ways in which marketing research, target audiences, and user profiles affect the packaging design process.

 CO136: Apply the knowledge of design principles and elements to create an aesthetically pleasing Label and packaging.

CO137: Determines the priorities and expectations of the target group of the product.

CO138: Designs corporate identity and label design related to the target group's profile.

CO139: Choose the right kind of material and printing technique suitable for the product and the target market.

 

Approach In Teaching:

Discussion, Tutorials, Guided Activity

 

Learning Activities for The Students:

Self-Learning Assignments, Giving Tasks, Visualization, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation.

Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

Exercise 1: Students will prepare 2 labels for any product in accordance with the Regulations of

concerned board

Exercise 2: Students will prepare 2 primary packaging in accordance with the Regulations of

concerned board

Exercise 3: Students will prepare 1secondary and 1 tertiary packaging.

 
References: 

Suggested Text Books/Suggested Reference Books:

  • Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  • Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  • noAH VIII, World Package Design, ICO
  • Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  • Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

E-Resources 

Academic Year: 
2023-2024
  • Printer-friendly version
  • PDF version