Label and Packaging(Practical)

Paper Code: 
VAA 505
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

COURSE OBJECTIVES

This course will enable the students to-

  1. Explain how the functions of Label & packaging impact on its design, with reference to historical and contemporary precedent
  2. Evaluate the requirements for label & packaging in response to a brief
  3. Develop & present packaging prototypes in support of a given product

 

COURSE OUTCOMES

Course

 Course Outcomes

Learning And Teaching Strategies

Assessment Strategies

Paper Code

Paper Title

 

VAA 505

 

 

 

 

 

 

Label and Packaging

(Practical)

 

 

 

 

 

 

 

 

The Students Will Be Able To-

CO108:Identify the key elements of a packaging composition including placement, product, and audience.

CO109: Develop an understanding of the ways in which marketing research, target audiences, and user profiles affect the packaging design process.

 

CO110: Develop an understanding of how playful packaging design is created and apply the knowledge of design principles and elements .

 

 

Approach In Teaching:

Discussion, Tutorials, Guided Activity

 

Learning Activities For The Students:

Self Learning Assignments, Giving Tasks, Visualization, Free Exploration, Focused Exploration, Media Analysis, Think Aloud, Panel Discussion, Oral Explanation

 

 

Daily Assignments, Observation, Student Teacher Interaction And Final Submissions

 

COURSE CONTENT:

Exercise 1: Students will prepare 2 labels for any product in accordance with the Regulations of

concerned board

Exercise 2: Students will prepare 2 primary packaging in accordance with the Regulations of

concerned board

Exercise 3: Students will prepare 1secondary and 1 tertiary packaging

 

 

 

 

Academic Year: 
2020-2021
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