Marketing and Reproduction Techniques (Theory)

Paper Code: 
VAA 801
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 

Marketing

  • Introduction to Marketing

  • The importance of marketing

  • What is marketed?

  • Core concepts of marketing: 

    1. Needs, Wants and Demands

    2. Products and Services

  1. Value, Satisfaction and Quality

  2. Exchange, Transactions and Relationship

  • Different philosophies of marketing: 

    1. The Production Concept 

    2. The Product Concept

    3. The Selling Concept 

    4. The Marketing Concept &

    5. The Holistic Marketing Concept

  • Marketing Mix: 4Ps – Product, Price, Place and Promotion

  • The Market

6.00
Unit II: 

Marketing Research

  • Importance of Marketing Research

  • Meaning & Scope

  • Classification of Marketing Research

  • Steps involved in Marketing Research

  • Techniques of Marketing Research

6.00
Unit III: 

 Basic Principles & Printing Processes

  • Line tone and Half tone 

  • Relief or Letter Press (Introduction, Principle & Plate Making)

  • Planography or Offset (Introduction, Principle & Plate Making, Two Cylinder, Three Cylinder & Four Cylinder Press System

 
6.00
Unit IV: 

Four Colour Process Reproduction

  • Colour mixing principles

  • Colour  separation  method

  • Screen angles

6.00
Unit V: 

Intaglio or Gravure Printing Process

  • Introduction

  • Principle 

  • Cylinder Making

  • Flexo Graphy

Academic Year: 
2016-2017
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