PROMOTIONAL DESIGN – II (Practical)

Paper Code: 
25VAA(G)325
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to explain the role of design in innovation, explore new methods to attract in-store consumers, develop insights into actionable ideas, and create attractive designs, culminating in a professional presentation.

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25VAA(G)325

Promotional Design - II (Practical)

CO66: Analyse the role of novelties and point of purchase media and develop multiple sketches & layouts considering the needs of the client and design possibilities

 

CO67: Create a portfolio depicting the understanding of clients’ need, typography, visuals, material and possibilities in printing both manually and digitally using design elements and principles

 

CO68: Justify the utility of novelties and point of purchase concepts. Moderating the efficacy according to the client brief and consumer needs in her implemented design showcases universal appreciation as a graphic designer.

 

CO69: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions

COURSE CONTENT:

  • Design Minimum 3 Novelties on different topics
  • Point of Purchase media of two different products.
Essential Readings: 
  1. Tom Fraser, Adam Banks, The Complete Guide to Colour, ILEX
  2. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  3. noAH VIII, World Package Design, ICO
References: 

Suggested Readings:

  1. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  2. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited

E-Resources:

  1. Packaging vs labeling - definitions, meanings, differences | Termscompared
  2. Packaging Design: The Forgotten Marketing Medium | Packhelp
  3. Packaging Of The World – Creative Package Design Archive and Gallery
  4. Product Packaging: The Ultimate Guide - 99designs
  5. Product Packaging Design (Full Process) + 3D Mockups - YouTube
  6. Packaging Design in Adobe Illustrator | Urdu | Hindi - YouTube
  7. Packaging Design In Adobe Illustrator | How To Create Dielines, Bleed Guide & Cut Lines - YouTube
  8. How to Create Potato Chips Packaging Design in Illustrator Tutorial - Urdu / Hindi - YouTube
  9. Better Marketing at the Point of Purchase (hbr.org)
  10. Point of Purchase (POP) Displays: Definition and Benefits | Indeed.com
Academic Year: 
2025-2026
  • Printer-friendly version
  • PDF version