The course will enable the students to research and identify packaging issues, understand material, size, design, and labeling considerations, modify designs to address packaging problems, and create designs for outdoor media.
Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24VAA(G)125 |
Promotional Design - I (Practical) |
CO20: Analyse the role of packaging and develop multiple sketches & layouts considering the needs of the client and design possibilities CO21: Create a portfolio depicting the understanding of clients’ need, typography, visuals, material and possibilities in printing both manually and digitally using design elements and principles CO22: Develop the communication skills to defend the new package design and the ad for an outdoor media created and showcase the problem solving aptitude to establish herself as a graphic designer. CO23: Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Ideation, Tutorials, Assignments, Brainstorming, Demonstration
Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration. |
Layouts & Sketches, Continuous Assessment Test, Semester End Examinations, Daily Assignments, Observation, Student Teacher Interaction and Final Submissions |
COURSE CONTENT:
2 Package designs for any two different products. 2 Ad designs for outdoor media
Suggested Readings: