PROMOTIONAL DESIGN - I (Practical)

Paper Code: 
25VAA(G)125
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

The course will enable the students to research and identify packaging issues, understand material, size, design, and labeling considerations, modify designs to address packaging problems, and create designs for outdoor media.

 
Course Outcomes: 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25VAA(G)125

Promotional Design - I (Practical)

CO20: Analyse the role of packaging and develop multiple sketches & layouts considering the needs of the client and design possibilities 

 

CO21: Create a portfolio depicting the understanding of clients’ need, typography, visuals, material and possibilities in printing both manually and digitally using design elements and principles

 

CO22: Develop the communication skills to defend the new package design and the ad for an outdoor media created and showcase the problem solving aptitude to establish herself as a graphic designer.

 

CO23: Contribute effectively in course-specific interaction

Approach in teaching: Interactive Lectures, Discussion,

Ideation, Tutorials, Assignments, Brainstorming, Demonstration

 

Learning activities for the students: Self-Learning Assignments, Giving Tasks, Visualization, Experimenting, Sketching to Learn, Free Exploration, Focused Exploration.

Layouts & Sketches, Continuous Assessment Test, Semester End  Examinations, Daily Assignments, Observation, Student Teacher Interaction 

and Final Submissions

COURSE CONTENT:

2 Package designs for any two different products. 2 Ad designs for outdoor media

 
Essential Readings: 
  1. Eddie Opara & John Cantwell, Best Practices for Graphic Designers Colour Works, Page One Publishing Pte Limited
  2. noAH VIII, World Package Design, ICO
  3. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing limited
  4. Robert Sawyer, Kiss & Sell Writing for Advertising, AVA Publishing SA
  5. Simon Veksner, 100 Ideas that changed Advertising, Laurence King Publishing
References: 

Suggested Readings:

  1. Peter Claver Fine, Sustainable Graphic Design, Bloomsbury Publishing Plc
  2. Alice Kavounas Taylor, Strategic Thinking for Advertising Creatives, Laurence King Publishing Limited

E-Resources:

  1. Packaging vs labeling - definitions, meanings, differences | Termscompared
  2. Packaging Design: The Forgotten Marketing Medium | Packhelp
  3. Packaging Of The World – Creative Package Design Archive and Gallery
  4. Product Packaging: The Ultimate Guide - 99designs
  5. Product Packaging Design (Full Process) + 3D Mockups - YouTube
  6. Packaging Design In Adobe Illustrator | How To Create Dielines, Bleed Guide & Cut Lines - YouTube
  7. How to Create Potato Chips Packaging Design in Illustrator Tutorial - Urdu / Hindi - YouTube
  8. What is Outdoor Advertising? | Outdoor Advertising Examples & Types (themediaant.com)
  9. Outdoor Advertising - Definition, Importance, Types and Examples | Marketing91
  10. https://dsource.in/sites/default/files/course/packaging-design-introduction/downlo ads/file/packaging-design-introduction.pdf
Academic Year: 
2025-2026
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